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Know your numbers and plan for profit with Melissa Houston

Episode 013

Melissa Houston is a Financial Strategist for CEOs, a columnist at Forbes.com, and the host of The Business Society podcast. A licensed Chartered Professional Accountant (CPA), she helps successful business owners increase their profit margins without having to increase revenue so that they keep more money in their pocket while increasing their personal wealth.

Melissa’s seen the bottom and climbed her way back up, she personally and financially bounced back from concealing $100k in personal debt from her husband. She shares her story to remind people that your mistakes don’t define you, and as humans, we all make mistakes and can recover from them. Now she uses that to teach entrepreneurs to become financially literate in order to create profit in their businesses. She has over 20 years of business experience with large and small corporations, government, and not-for-profit industries while specializing in Internal Controls, corporate accounting, budgets, financial reporting, corporate & personal tax, audit, and SR&ED. Melissa enjoys helping business owners build their businesses by increasing their financial management skills. Your numbers are telling you a story – make sure you are listening to it.

Melissa’s passion is helping business owners go from 6-figure to 7-figure businesses and achieving their personal financial dreams.

When Melissa isn’t helping entrepreneurs become better CEO’s of their business, she can be found at the cottage with her husband Jamie, two teen children, and three dogs.



01:11 Meet Melissa: Loving and Understanding Numbers

04:22 Sales and Profits

06:45 DIY Accounting

11:23 Finding the Right Person in Accounting

14:24 Accounting and Strategy

16:54 How to Recover your Business

19:04 Parallels between Personal and Business Finances

21:50 Informed Decisions

25:45 Ready to Make a Change

26:13 Fractional CFO  

30:41 Business Society Podcast

34:12 Five Steps Road Map


Melissa’s website: https://melissahoustoncpa.com
Melissa’s 5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap

Instagram: https://www.instagram.com/melissahoustoncpa
LinkedIn: https://www.linkedin.com/in/melissahoustoncpa