Branding Pinterest boards
Branding Pinterest boards to match your business style is easy. Just a few quick steps will instantly improve your Pinterest profile and set you up for more attention, followers, and website traffic.
If you’ve been watching the evolution of Pinterest, it’s no longer just a place to collect craft pictures or ideas for your baby nursery. Pinterest is a powerful search engine that can drive massive amounts of traffic to your website content and turn browsers into buyers. Unfortunately, branding Pinterest is often overlooked when clients are updating their social media profiles. Here are a few extra steps we’re taking at Fetching Finn to turn up our brand style and visual consistency on our Pinterest profile.
Pinterest board clean up
If you’re using Pinterest for business, start with some content clean up to make sure your boards are relevant. That means if you’re a real estate agent, your followers won’t care to see your collection of soup recipes, so keep those in a personal account. For Fetching Finn, we made this easy by creating a board for each of our website’s blog categories. It’s a great idea to have your most relevant boards near the top. Don’t forget to include a board to hold only the unique content your business has created.
Branding Pinterest board covers
You can designate a specific pin to become the cover of each board. These are just square images (we made ours 800px x 800px) that are designed in your brand colors and fonts. You can get creative here, but remember that Pinterest is a visually busy interface, so simple designs will garner attention. Reference your mood board for inspiration. Here is the look we decided on for Fetching Finn:
Once your square graphics are ready, add each one as a pin to the board it corresponds with. Then edit the board and choose the new image as the cover.
In just a few minutes, you’ll have calmed the chaos on your Pinterest page and elevated your profile with a professional and organized look. See the before and after difference:
Branding Pinterest board content
Now that your covers are in place, it’s time to start thinking about how you brand your Pinterest board content. At Fetching Finn, this is now part of our blogging process. Each time we create a new blog post, a corresponding graphic is created to fit the Pinterest layout, linking back to the article. We make ours at 800px x 1200px but keep the text content within the center square portion (TIP: this works great for re-purposing the graphics on platforms like Instagram where a square image is required). Reference your mood board for inspiration. Here are some examples of images you’ll see in our blog posts that are actually designed with Pinterest in mind:
Do you like this idea?
Give it a try and share your Pinterest link in the comments so we can check out your work! If you’d like help branding your Pinterest board, please contact us. Brand consistency OCD is kind of our thing.