Pink color palettes for professionals

pink color palettesPink color palettes no longer need to be reserved for little princesses and cotton candy.

Physiologically, a pink color palette calms and reassures our emotional energies. It neutralizes feelings of anger, aggression, resentment, abandonment, or neglect.

In business, the color pink relates to compassion, warmth, and understanding. You’ll often see it used in charity branding because of the association to comfort and hope.

Pink is most commonly a color associated with the female market such as cosmetics, fashion, beauty, and romance. However, combining it with darker colors gives it more sophistication and strength.

Here’s how four of our clients have successfully incorporated pink color palettes in their visual branding.

Toni Zihove RealtorĀ®

Calgary real estate professional, Toni Zihove, has a fashionable and feminine flair. A pink color palette as a hit of papaya was the perfect compliment to silver and vanilla/champagne neutrals. Read more about Toni’s branding here.

Toni Zihove pink color palettes

Truth & Tonic

Marketing maven, Kim Page Gluckie, needed a sassy brand style spun with heart and honesty. The name? It all started with a mojito. The cerise in her color palette? It may have been our gentle persuasion! Read more about Truth & Tonic’s branding here.


Truth & Tonic pink color palettes

PInk Clinic

Maria Wu is simply the epitome of class, professionalism, and exquisite beauty. Creating a brand for PInk (short for Permanent Ink) meant capturing Maria’s business savvy side while still adding a hint of femininity and youthful vigor. A bit of pink on her color palette was a must. Read more about PInk Clinic’s branding here.

PInk Clinic pink color palettes

Andrea Dean Pilates & Movement

Andrea Dean is the embodiment of elegance and confident composure. Her fitness practice is a combination of hard and soft, flow and precision, power and femininity. Her salmon-pink color palette included indigo and a pale aqua for freshness. Read more about Andrea Dean Pilates & Movement’s branding here.

Andrea Dean


Nikki Takahashi

Nikki is the owner, Brand Designer + Stylist at Fetching Finn. She turned her freelance work into a full-time gig way back in 2009. She runs on minimal sleep, maximum amounts of ambition, solid genes, and a lot of Diet Pepsi.

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