Andrea Dean Pilates & Movement
Andrea Dean is the real deal. In an industry saturated with fads and quick fixes, Andrea’s fitness approach is based on research and science.
Andrea Dean Pilates & Movement is Calgary’s only lifestyle-focused studio specializing in the flow and fundamentals of Pilates, Piloxing® & Essentrics™. She believes efficient, effective movements and exercises in your 30s and 40s make it possible to live, play, and compete actively into your 80s.
Stretch, flexibility, posture, length, and focus were words top of mind when crafting an inspirational mood board for Andrea. Her practice is a combination of hard and soft, flow and precision, power and femininity. Indigo felt like a nice transition from the medium blue used in Andrea’s former branding. Salmon was feminine, but not too “pretty pink”. The pale aqua added a freshness without appearing clinical.
Andrea wanted to distinguish herself with a website showcasing each of her certified disciplines. She is now able to clearly post class schedules, registration details, and options for private sessions. She regularly blogs and is building her contact list through an online opt-in form.
Newsletter Template and Print Collateral
Andrea is set to promote her business with confidence. We created social media cover art, a newsletter template, and series of print pieces to get her started. With her professional photography and introductory video all in place, Andrea Dean Pilates & Movement is positioned to soar!