Energize Nutrition inspires people 40+ to launch their nutritional arsenal.
Meet Energize Nutrition owner Kristyn Hall and you immediately see she practices what she preaches. Kristyn is a high-energy and knowledgeable Nutritionist and Dietitian with an infectious enthusiasm for good quality food. She is vibrant, engaging, and positive: all qualities that her business brand needed to convey.
It happens quite often that business owners with a really energetic and bubbly personality will want a rainbow color palette for their business brand. It takes some fine tuning to limit the colors for a professional look while still maintaining that burst of “woohoo”! Energize Nutrition’s target audience is 40+, so we used a deep plum as a grounding color (more exciting than black, but still sensible). We also created a plate icon to continue that colorful look in a subtle way.
Kristyn already had an incredible archive of recipes, media interviews, videos, and blog posts to incorporate into the new website. We found a format that makes it easy for her to keep adding new content in a way that is visually consistent and user-friendly. Energize Nutrition’s coaching programs and community classes are listed for one-click online registration.
The nutrition coaching business can require a lot of forms and charts. Energize Nutrition now has a complete library of consistently-branded printable and electronic forms to professionally engage with clients. Business cards, posters, and slide templates were also created to promote the business.