Fulcrum Fitness + Nutrition

Fulcrum is a food-friendly fitness formula that gets results.

Melissa Moore’s home-based studio offers scheduled group and private training options with a holistic focus on getting fit…no matter what your starting point is. We wanted her branding to be current, unique, strong, and timeless.

Fulcrum Fitness + Nutrition

Logo Design

A stylized F creates a nice balance point for a fulcrum. The icon shape also looks like mountains, which could be a reference to our local Rockies. Nothing fancy – just uncomplicated geometric shapes.

Website Design

Fulcrum’s informational website includes links for training and nutrition service registration.

Fulcrum Fitness + Nutrition

Promotional Collateral

We rounded out Melissa’s brand package with business cards and postcards, which match her website perfectly. We designed a Facebook cover image to continue the look across all platforms.

Fulcrum Fitness + Nutrition

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Nikki Takahashi

Nikki is the owner, Brand Designer + Stylist at Fetching Finn. She turned her freelance work into a full-time gig way back in 2009. She runs on minimal sleep, maximum amounts of ambition, solid genes, and a lot of Diet Pepsi.

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