Fulcrum Fitness + Nutrition
Fulcrum is a food-friendly fitness formula that gets results.
Melissa Moore’s home-based studio offers scheduled group and private training options with a holistic focus on getting fit…no matter what your starting point is. We wanted her branding to be current, unique, strong, and timeless.
A stylized F creates a nice balance point for a fulcrum. The icon shape also looks like mountains, which could be a reference to our local Rockies. Nothing fancy – just uncomplicated geometric shapes.
Fulcrum’s informational website includes links for training and nutrition service registration.
We rounded out Melissa’s brand package with business cards and postcards, which match her website perfectly. We designed a Facebook cover image to continue the look across all platforms.