Fulcrum Fitness + Nutrition


Fulcrum is a food-friendly fitness formula that gets results.

Melissa Moore’s home-based studio offers scheduled group and private training options with a holistic focus on getting fit…no matter what your starting point is. We wanted her branding to be current, unique, strong, and timeless.

Fulcrum Fitness + Nutrition

Logo Design

A stylized F creates a nice balance point for a fulcrum. The icon shape also looks like mountains, which could be a reference to our local Rockies. Nothing fancy – just uncomplicated geometric shapes.

Website Design

Fulcrum’s informational website includes links for training and nutrition service registration.

Fulcrum Fitness + Nutrition

Promotional Collateral

We rounded out Melissa’s brand package with business cards and postcards, which match her website perfectly. We designed a Facebook cover image to continue the look across all platforms.

Fulcrum Fitness + Nutrition

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Nikki Takahashi

Nikki is the owner, Brand Designer + Stylist at Fetching Finn Inc. She earned the Governor General's Award with honors in Multimedia Production. By 2009, she was trading in her corporate digital media career to start Fetching Finn Inc., turning freelance brand design into a full-time gig. She runs on minimal sleep, maximum amounts of ambition, solid genes, and a lot of Diet Pepsi.

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