Mobilegeddon: web ranking algorithm
Google shook up the internet today with the release of their new website ranking algorithm.
In an official announcement this past February, Google confirmed, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Only the wizards behind the scenes at Google actually know how their mystery algorithm change will play out over the coming weeks. As for us entrepreneurs, we can be pro-active with these few steps:
1. Take the Mobile-Friendly Test and wait for the progress bar to tell you if you are naughty or nice. Generally speaking, if users have to zoom in to read text or struggle with links being too close together, you may get the Google goose egg.
2. If you have a mobile-friendly site already, this is a great time to actually open it up on your phone’s browser. Make sure that the look, layout, and navigation is just as easy as on a desktop, laptop or tablet. With so much surfing being done on the move, a functional mobile site can no longer be a “nice to have” feature. If it’s not ideal, it may be time for a website makeover.
3. Consider how you maintain your brand and website for the best SEO rankings possible. There are a number of tools and guides outlining easy ways to do this. Most importantly, having an active and current site is still best practice for business and online traffic.